CYCLING AND THE CITY: URBAN MOBILITY RETHINKING

How cycling is shaping the city of tomorrow

For a long time, the city was built around the car: expressways, traffic lights, morning traffic jams, and endless parking lots. But in recent years, a quiet revolution has been underway— and it's running on two wheels.

Bike commuting (a contraction of "bike" and "work") is no longer a marginal phenomenon. It is now a strong, lasting trend that is profoundly transformative for our cities, our habits, and our environment.

🚦 A transformation of everyday life… at pedal height

Cycling to work isn't just a way to get to the office. It's a daily activity that's redefining the way we experience the city :

• Shorter, more direct, often more pleasant journeys.

• Freedom of movement during rush hour.

• A reclamation of time and daily well-being.

Far from being reserved for athletes or convinced environmentalists, cycling to work now attracts a range of varied profiles : executives, students, parents, craftsmen... all attracted by its pragmatism and efficiency .

🏙️ Cities that adapt

Faced with this craze, cities have no choice but to follow suit. The result: we are witnessing a gradual reconfiguration of urban space , more centered on people than on cars.

• Creation or widening of cycle paths

• Development of low emission zones (LEZ)

• Closure of certain streets to cars

• Installation of secure bicycle parking

• Soft mobility plans in large companies

💡 Did you know? In Paris, the number of cyclists has increased 2.5-fold in just 5 years. And the trend is similar in many European cities.

🌍 Less impact, more meaning

Cycling to work is also a strong lever for more sustainable mobility :

• ✅ Zero CO₂ emissions

• ✅ Less noise pollution

• ✅ Less urban congestion

• ✅ Better physical and mental health

Every bike ride is a concrete choice for a more responsible lifestyle—without sacrificing comfort or practicality.

And equipment continues to evolve to support this transformation: technical clothing, smart bags, high-performance lighting, compact ponchos, stylish helmets... everything is designed to make life easier for the urban cyclist, summer and winter.

👥 A community on the move

Cycling also creates connections. We greet each other at traffic lights, share tips, routes, and good deals. We belong to a community of urban cyclists who see the city differently.

The bicycle is once again becoming a social tool , accessible, friendly and inclusive.

🛠️ The role of brands and committed stakeholders

At home, this urban transformation inspires us every day. We believe in smoother, more respectful, and more enjoyable mobility. That's why we design practical, durable, and aesthetic equipment, designed to support cyclists in their daily lives in the city:

• Versatile bags to make your journeys easier

• Compact jackets that protect you without holding you back

• Stylish urban helmets suitable for all uses

• And clever details to simplify every pedal stroke

🚴 In conclusion: the bicycle, the driving force of the city of tomorrow

Cycling doesn't just follow the city's evolution. It provokes it.
By choosing to cycle every day, everyone contributes to shaping a city:

• More breathable

• More peaceful

• More human

What if change came through simple actions, repeated every morning on a saddle?

👉 Discover our equipment for urban cyclists and be part of the movement.