Promotions, low prices, sales: what is our policy at Urban Circus?

In a landscape where "cut-out prices" flourish year-round, it's difficult to navigate. Black Friday, private sales, clearance sales, flash promotions... These once-exceptional events have become permanent marketing tools, often at the expense of meaning, quality, and sustainability.

At Urban Circus , we have chosen to do things differently.

Necessary transparency on promotions

Originally, sales had a clear purpose: to clear existing inventory to make way for new collections. But this logic has largely lost its purpose. Many brands go so far as to produce specifically for sales periods, or even artificially inflate prices only to lower them later .

Even worse: some products are flown in at the last minute to meet commercial offer deadlines... a practice that is the opposite of any sustainable logic .

At Urban Circus, our approach is different

We develop few products, but we think them through in depth. Each piece takes several months, sometimes years, to see the light of day . It goes through numerous tests, adjustments, customer feedback and prototyping. And because we refuse overproduction, we launch our series in controlled quantities , often on the basis of refined, but never perfect, forecasts.

Occasionally, a restock or new version may arrive, incorporating improvements based on your feedback or our field experience. In this case, we choose to offer occasional discounts on previous models: not to devalue them, but to allow for natural stock rotation and offer our customers a more affordable alternative.

Yes, we make offers – but not at any price

We practice reductions in a measured manner, over defined periods :

• during winter and summer sales (within the legal framework),

• at certain specific times such as Black Friday,

• or during specific campaigns linked to the life of our products (new models, range developments, stock adjustments) during Urban Days or in the form of Private Sales.

But we don't create any specific collections for these periods . It's always our "core" products , designed to last, that are affected.

What we refuse

We are not opposed to promotions per se. What we question are the excesses we observe too often:

• hyperproduction justified by the lure of permanent discounts,

• short-life products, designed to be consumed and forgotten,

• ultra-polluting express transport, used excessively to satisfy short-term profitability logic,

• a trivialization of reduction as a permanent incentive to buy more, without real need.

A brand committed to sustainable mobility

Our mission is to make everyday cycling, scooter riding and walking easier by offering technical, functional and stylish clothing. To achieve this, quality, durability and utility take precedence over volume .

We believe that regularly updating our products, while giving a second life to previous versions through targeted offers, is a responsible way of reconciling accessibility and sustainability .

In summary: our commitments

✅ We offer one-off, measured offers, and always on our real products.
🚫 We never produce for sales, nor do we sacrifice quality for discount.
♻️ We are adjusting our prices on certain models to support product range developments.
🧥 We remain true to our promise: to equip you for active mobility, sustainably.

Buying less, but better , also encourages more responsible mobility.